As the temperatures drop and the leaves fall from the trees it’s no doubt that winter is just around the corner here in Wisconsin. It doesn’t look like I’m going to be going South this winter like we did last year. So I may be taking on a new project this Winter at home. Stay tuned.
This week we had parent teacher conferences for my daughter Presley and I’m happy to report that she’s doing great. But more importantly it was what the teacher had to say about her being helpful to other students, caring and that she also doesn’t give up on challenging questions or problems made me proud. It’s amazing that she’s already through her first quarter of second grade. Seems like just yesterday I was holding her for the first time in the hospital.
What A Fun Week!
Last week Andy O’ Mara and I launched our brand new book 5 Ways To Generate Cash Fast For Your Business, Even During Challenging Economic Times with a 3 hour live event at Lambeau Field.
It was AWESOME! We booked a great room that is on the 4th floor of Lambeau Field and overlooks the end zone. Every attendee will get a great photo from my friend Gary Haas who came up to photograph the event for us.
We had eager business owners attend and leave with a ton of great information to help them grow their businesses.
We have since started working with at least five of them in one on one relationships to help them improve their businesses through great marketing.
We’ve met privately with a number of them since last week and it’s been a real rewarding experience so far.
This morning I had a guy who operates a very successful mattress company located in Green Bay tell me a quick story. He said last Wednesday he woke up depressed from the election results and was going to skip the seminar even though he had paid for it already.
I could feel his pain. I didn’t sleep well either, in fact I was rolling around until past 2:30 AM and woke up at 5:14 AM. But that’s now over and frankly I’m going to forget about it for the next three and a half years. I‘ve cut my news intake by about 90% because I can’t stand to watch and it’s not worth raising my blood pressure.
I know my principals, I know what I believe in and I know the America that my grandparents told me about…it’s far different from what is now being touted by the current administration. But I don’t want to lose you here and this wasn’t designed to be a political email…in fact I’m not even a Republican, but I’m certainly not for what we have going on right now. Believe it or not I actually have a few limited liberal positions.
So this guy was not going to come to the event. But he did. He sat through the entire presentation and told me today that he was over the top excited about his business again. I talked about our options at the event. One is to sit in the corner pissing and moaning, another is to put up the white flag and quit and the other is to put on our boots and get back to work. At least we as entrepreneurs can write our own paychecks. I couldn’t imagine being an employee right now, as I write this the Hostess company is about 24 hours from laying off 18,500 employees if they can’t come to a labor agreement. I will not be surprised to see the published unemployment number hit 11-13% again, which means the real number is far greater.
We as entrepreneurs and business owners can choose to invest in marketing, invest in building better systems for our businesses or we can play on Facebook like the general population. Each of these take about the same amount of time and energy, but produce way different results. We may be subject to some outside forces interrupting our business, but we still can control much of our own destiny.
The mattress guy started our meeting today with “I don’t think I can afford you at this time” and went on to tell me that he’s investing six figures just in the newspaper during the year. By the time our meeting was over today we came to an agreement for another meeting next Tuesday to discuss not if, but what we’ll be helping him with first. He’s a smart guy, who’s built his business from the ground up, and knows that we can help him so he decided that he needs to be working with us and he‘d figure out a way to do it.
He has a huge opportunity to improve his existing marketing spend and we uncovered at least three ways to quickly improve response, conversion and referrals this morning.
In addition to him we’ve had 3 others write HANDWRITTEN THANK YOU NOTES to us. Now understand this was not a FREE seminar. They paid to attend, $97 each. In fact many of them paid grudgingly. We just hired a new sales girl named Lauraand she had some of her past clients attend and they wondered how we could charge for a seminar to show them what we were about. By the time it was done they were thrilled and took the time to write well thought out notes about the event. A refreshing change from poorly worded emails often sent without thought.
In addition to these folks we’ve had a number of others already write to us that they implemented a few of our “Gold Keys” that we presented. They’ve realized they had been missing easy ways to improve the relationship with their existing customers, they missed out on building personal connections and much more.
Since the event we’ve also started working with a Harley Davidson dealer and we will be mailing 16,000 pieces for them by early next week. They are my kind of people. Action takers. We‘ll be sharing results in the next few weeks. We created two different pieces for them. One a greeting card with an insert that will be going to current customers. Then we created a less expensive postcard that will be mailed out to non active customers and a cold list in a city where they recently built a brand new multi-million dollar dealership. It’s really a cool place and this campaign is themed with the Thanksgiving holiday.
You May Be Wondering What Does This Have To Do With Bowling?
While in the few paragraphs above a few quick lessons.
1.We can choose to be timid and sit on our hands or we can be bold and take action
2. Handwritten Thank You Notes…A lost art and an easy way to differentiate your business against the competition.
3. Use of direct mail…I know “It Costs More”…but how many emails do you get each day? How many do you read? Then think about the good pieces of direct mail that you get…I’m betting that you are like me and still read the mail that interests you…same for your customers and prospects.
4. Take massive action, you won’t move your business forward sitting on the sidelines hoping it gets better!
If you’d like to get a copy of the book it’s now available on Amazon.com and I’d sure love it if you grabbed a copy. If you don’t enjoy the book let me know and I’ll personally refund your money. We’re also donating all royalty money from the book through the end of November to Hurricane Sandy relief efforts via the American Red Cross.
Have a great week,
Ps…By next week you should be able to get a copy of the video from the live event and the opportunity to join our Hidden Results University where we’ll be sharing lots of great marketing tools, tips and advice. We’re also building a community of like minded businesses owners inside of the University. This will be a great place to hang out with other smart, progressive business owners.
PPS…I’d love to hear your thoughts. Make a comment below.